Longtail keywords are a type of search engine optimization in which you create a unique keyword to target a niche audience. Unlike a broad topic, where a wide variety of people will search for content, when targeting a niche, your aim is to create content that will appeal to the specific intent of the searcher.
When writing about your niche, it is important to use longtail keywords throughout your article.
The first thing that people should know about using longtail keywords is that these words are not just composed of a single keyword. People often assume that a longtail keyword is the same as a keyphrase, but this is not true. Keywords are often two to three words, while longtail keywords are more accurately viewed as one word. The interesting thing about longtail keywords is that they have higher conversion rates than single keyword searches on most platforms.
When you're writing a blog post, article, or other content that you hope will go viral, it's important to use longtail keywords. Longtail keywords are phrases that have less competition but will be more meaningful to your target audience. For example, if you're a blogger who writes mainly about cooking and food, you might not want to use the term “chocolate chip cookies” as a keyword because there's so much competition around it.
There was not a lot of competition for keywords when pay per click advertising first appeared on the market many years ago, but that changed very quickly over the next few years. I discovered a few tips and strategies for selecting the most lucrative keywords on my own. The decisions I took about my pay per click advertising were driven by my goal to save money while still getting the most bang for my advertising dollars. The methods that we used a few years ago are still effective today; but, as more individuals become aware of long tail ad solutions, the level of competition is growing.
Long-tailed keywords are something you will unavoidably come across as you learn more about pay per click advertising. What is a long-tail keyword, and how does it work? For those who are unfamiliar with the term, long-tail keywords are terms that are not often searched for on search engines like Google and Yahoo!
Consider the following scenario to better understand the principle of long tail keywords. If you are selling timeshares in the Rocky Mountains, you may consider using a term such as “Rocky Mountain Timeshare,” which would be an excellent option since it would have a highly targeted search base. You will, however, be up against very tough competition. To give you an idea, the cost of a #1 or #2 position for this prime keyword can be $1.25 or more per click for a #1 or #2 position, and the cost of all three clicks may soon mount up.
If you are anything like me, you are looking for a strategy to receive focused visitors at a lesser cost. Using long tail keywords phrases such as “Rocky Mountain Weekend Getaway” or “Cheap Timeshares Rocky Mountains” might help you reduce your cost per click by as much as 60%. This enables you to get 200 percent more clicks as the individuals who are seeking for the same notion continue to do so. While these individuals are interested in discovering a Rocky Mountain time-share, they are doing so in a manner that is more economical to you, which means you will get far more visits for the same money as if they were looking in a more traditional manner.
It's Easier to Get a Good Ranking in Organic Search with Longtail Keywords
It is more likely that you will get a more wide range of visitors if you target long-tailed keywords in Google. Long tail pay per click keywords are also advantageous for people who want to generate visitors via organic search results. Because there is less competition for organic or non-paid results, it is simpler to get high rankings in these categories. If you sit down for an hour and concentrate just on long tail keyword research, you may be astonished at how many advertising alternatives are available to you. These alternatives will assist you in ranking higher in organic search results on Google and Yahoo for absolutely no cost.
While many think that the only way to rank well in organic search is to use common keywords, it's actually easier to rank with long tail keywords. Common keywords are usually overused and not as specific as long tail keywords, making them harder for you to optimize your page for. Long tail keywords are more specific and unique than their common counterparts, so it's much easier for you to optimize your page.
Some people think that getting a good ranking in organic search with longtail keywords is easier than it used to be. With Google's increasing priority on relevancy, it's easy to rank high in Google's listings if you know how to optimize for it. It doesn't take much effort to do this, but there are some things you should keep in mind.
Longtail keywords can be used to rank higher in organic search than general keywords. For example, the keyword “dog food” would lead to a list of 12 million results with general keywords, but if you were to use the longtail keyword “best dog food for large dogs” the number of results is less than 1 million. This is because longtail keywords are more specific and provide more relevant information for users.
You are producing bait for the search engines and their readers by using long tail keyword phrases in the text on your sites. Less targeted search words are soon becoming a big factor in low-cost Internet marketing. If you are not familiar with how to utilize them, you are losing out on valuable opportunities; now is the time to concentrate on long tail keyword research!
