The use of video in marketing is on the rise, and for good reason. Video marketing allows you to connect with your potential customers in a way that other types of marketing can't. The idea is simple; if you want to make an impression with your prospects, it won't be with words alone. A video tells a story in ways that many other forms of media cannot.
The increased ease and accessibility of the internet has ushered in a new era for video marketing. No longer are users restricted to lengthy television commercials, now they can watch short, snappy videos that are optimized for mobile devices. The video marketing industry is expected to grow increasingly substantial – by 2020, it is estimated that online video will account for 80% of all internet traffic.
In a time when attention spans are shorter than ever, video marketing is an important tool to help your brand stand out from the noise. Video marketing now makes up over 50% of all online traffic as it continues to grow as a dominant form of content. In general, videos are an excellent way to cut through the noise and increase engagement with customers and prospects, but there are important considerations that you should take into account before investing in video production.
Every time I think about how and when video-sharing websites like YouTube got its start, I'm struck by a thought: how and when did they get their start? It seems as if this website sprang out of nowhere and, in doing so, has contributed to the revolutionalization of ordinary people as well as broadcast journalism. Creating videos at home on your computer or with a video camera has assisted a great number of individuals in communicating a message or just inviting the world into their own life. Although there are many individuals out there who have wonderful tales to share, many of them do not know how to effectively get the video out there or how to communicate a clear and understood message to others. The next section will provide guidance on how to create a video that stands out from the crowd and is memorable.
First and first, in order to have the film watched, it must be distributed via the appropriate internet portals. This is the most difficult stage to do. Many websites exist, but I believe that YouTube, 1dawg, and metacafe are the most respectable since they have millions of videos submitted on their platforms. Another effective method of getting your movie not just uploaded to these sites but also to other sites is to use a service known as traffic geyser, which is a relatively unknown service. After having your film uploaded to one or more of these websites, the billions of people who use the Internet and who watch videos will have the opportunity to see it on a variety of other websites.
In order to acquire as many viewers as possible, the next step is to simply inform those who are watching your video that it is a video that they should watch. This may be accomplished by enabling the credits to roll at the beginning and conclusion of your video, respectively. In addition to seeing your face, these credits may provide the spectator with a more in-depth understanding of who you are. This may also help you create some credibility, which is beneficial if you are dealing with individuals who are skeptical of you from the start.
The last major stage that has to be completed is to provide the audience with an entertaining video to watch. In order to do this, you may use visuals, font changes, and music; alternatively, depending on what you're talking about, you can wear a mask to conceal your identity, which may cause your audience to chuckle. While doing so, the viewer may be left with a lasting impression, which may prompt them to return to see the video again or to tell their friends about it. If this occurs, it is a positive development, since word of mouth advertising is often regarded as the most effective kind of advertising.
