It is not just the big companies who have lots of money to be able to spend that can have the chance of showing up on the search engine results pages. Using just basic search engine optimization tactics, you to can earn a top spot on Google.
The first thing that you need to know is the fact that in order to get any kind of traffic at all you are going to want to end up on the first page of the search results. More than 80% of all searches never go past the first page of results. What might be even more important than that is the fact that most people only select the first one or two results that they come across.
Obviously, you are going to want to be able to be in that number one spot! So how do you go about doing that? It all starts with understanding a few search engine optimization basics.
The most important part of search engine optimization is building links back to your own website. This is something that needs to be done as an ongoing basis and over a fairly lengthy period of time. It is certainly not something that can be done overnight. In fact, if you build the links back to your site too fast, you will actually be penalized by the search engines.
One way to get links back to your website is by using social media. Anybody can create accounts at social media websites. All you have to do is sign up and then start adding content and socializing with other people who are interested in the same things that you are. When creating content on a social media website, it is standard practice to also create a link back to your main website.
Any link that you can get back to your website will be good. However, some links are much better than others. For instance, imagine that there was a direct link from the Google homepage directly to your website. What do you suppose that would do for your ranking? It is pretty safe to say if that scenario ever occurred, you would be able to pretty much Frank for anything that you wanted to!
On the other hand, having a link a brand-new, completely unheard of, low level website or blog is only going to give you so much leverage in the search engines. So you need to go out there and just find the links that are somewhere in between. Clearly, this will be an ongoing issue but it will be one of the more strategic search engine optimization principles that you will need to stick by.
You also want to make sure that you have plenty of great content on your own website. This is called on site optimization. Make sure that the keywords that you are trying to target show up in the most important parts of your site and are frequently mentioned on the pages within your website. Through a combination of on-site and off-site optimization, and plenty of hard work, you can eventually get your site ranked higher on the search engines.