It's all about converting potential customers into buyers. If you're looking for an easy way to convert your site visitors into sales, then you need to look no further than a squeeze page. A squeeze page is a landing page that includes just one offer and an “opt-in” form for your visitors to subscribe to email updates from your company or website.
A squeeze page is a promotional landing page used in Internet marketing campaigns. Squeeze pages are used to gather and collect email addresses for future, targeted marketing efforts. The power of the conversion rate depends on the visitor's perception of the value proposition offered through the squeeze page. There are many factors that contribute to a high conversion rate such as: design, copywriting, email follow-up and targeting.
A Squeeze Page is a one-page website, which most often highlights a product or service. The goal of this type of page is to capture the attention of the viewer quickly and encourage them to sign up for more information or purchase an offer. With that being said, if you are looking to create a high conversion Squeeze Page, there are certain key elements that need to be present.
First off, you want to have an eye-catching headline.
Don't know where to begin if you want to establish a large opt-in list to use to boost your Internet marketing efforts?
Depending on the landing page that gets your visitors, you will be able to increase the efficacy of your list-building efforts. A squeeze page is the most successful kind of web page you can market, since it will allow you to develop your list the quickest.
In contrast to a standard web page that contains a capture form, a squeeze page is more than that. The primary goal of a squeeze page is to gather the information of website users, namely their name and email address, for future use.
The squeeze page is designed to direct the visitor's focus and attention to one specific action, such as signing up for your mailing list in order to get further information. Following up with them at a later date and on several occasions will be possible after they have been added to your list of potential customers.
Other actual squeeze pages have been reported to have conversion rates of 30-60 percent, with some achieving considerably greater conversion rates than that. It is the proportion of visitors that choose to opt in to a mailing list by filling out the form fields that are discussed in this section.
Now that we have established what a squeeze page is and what it is intended to do, we can go on to discuss the variables that must be considered when developing a high-converting squeeze page for the aim of generating a list of subscribers.
The Importance of Your Header on Your Squeeze Page
A header on a website is more than just a decorative element. It can actually help convert visitors into customers. If you haven’t already considered your header on your squeeze page, you need to do so now. When people initially land on your website, they’ll often spend less than five seconds deciding whether they want to stay and continue browsing.
If your header is not optimized, you could be losing visitors to your site. The first 5 seconds are key, and if your site doesn't load or doesn't have a great look, then it could be costing you customers. It is recommended that you make sure that your header is no more than 1 MB in size for optimal loading times. Designing a clean header can also help with the loading time of your site.
Everyone knows that having a strong title or headline is important for your blog post. But now, the header of your squeeze page is just as, if not more, important than the title on your blog. Not only does it establish the tone of your content, but it also increases conversions. A strong header made up of captivating words can increase conversion rates by as much as 40%!
The header is the most crucial since it serves as the initial point of contact between your website's visitors and you. This is the point at which you must capture their interest with an attention-grabbing title that will urge them to continue reading your document. To effectively communicate what you are offering, your headline and text must both be clear and emotionally engaging to your audience.
Profit-driven terms are required in your header, since your prospect will want to know how they will benefit from what you are offering. In other words, consumers want to know what benefits they will get as a result of participating. When people visit your website, they will only continue reading if they believe that you are delivering something that may benefit them in some manner or that they want.
Additionally, the body content is quite crucial since it is here that you will force your web site visitors to opt-in for additional information. The importance of explaining how the product or service you provide may help them meet a need or want, such as losing weight, earning more money, or being more successful, cannot be overemphasized.
Because your squeeze page won't be very long, you'll want to concentrate on the top three to five items that your market is hungry for and give to them the answer or solution that will fulfill their need.
For your content, all you need is a short paragraph or a few bullet points that will pique their attention and make them want what you have to give in exchange for their money. If they believe they may profit in any way, they will want to know more about it and will subscribe to your mailing list in order to get more information.
Some of the most effective capture sites are not lengthy and wordy, but rather are tiny enough that the whole web page can be shown inside the browser window without scrolling. When it comes to gathering people's information fast and efficiently, many marketers have found this to be more successful than other methods.
Restrict The Options Available on Your Squeeze Page
Interesting title, right? Who would want to do that, and what's the point? Let me explain. If you're not in a position where you can give your customer multiple options for what they're going to purchase from you, you may want to consider restricting the options on your squeeze page.
A great example of this is if you are selling books. It makes sense that if someone is ordering a book, they are either buying it new or used.
Some webmasters are finding that they need to tweak their squeeze pages in order to take advantage of the latest internet marketing trends. This is because when people visit your site, they are often expecting to be overwhelmed by a lot of information when they get there. The content needs to be short, sweet, and easy for visitors to digest before they are ready for more information. The squeeze page needs to put the visitor into an emotional state so that the visitor is actually eager for more information.
People have a natural tendency to want to know what they can expect when they take a certain course of action. Restricting the options available on your squeeze page will help give them a sense of what's in store. This way, you can raise the chances that someone will choose your product instead of another one because it will be crystal clear what he or she is getting with your offer.
If possible, a squeeze page should restrict the number of options available to a potential buyer or subscription. It is not necessary for other capture pages to follow this style, but for the goal of ensuring that your visitors are the first to opt in, the squeeze page should adhere to the guidelines outlined above. This will provide your prospective subscribers with two straightforward options, reducing uncertainty and the likelihood that they may change their minds.
Your website visitor has two options: he or she may either opt in or choose to leave your website. Your website visitors will choose to join your mailing list instead of leaving if the material on your page is captivating and your message is clear.
When it comes to your website, one element that may have a significant impact on conversion rates is the text that appears on your submit button. Your conversion rate will increase if you utilize an action phrase rather of the words submit or subscribe. This phrase should convey how your visitors will benefit if they click on the button instead of the words submit or subscribe.
Subscribe and submit are two terms that might turn people off when you're trying to urge them to click on a submission button.
In order to convince people on a personal level, use an action phrase that is written in their point of view, such as “Send me my Free report ‘lose 30 pounds in 30 days!'” or “Free immediate access now!” This is an important part to put through its paces, and you will not want to miss it. I would also propose that you look at what other marketers are utilizing on their submit buttons to get ideas for your own submission buttons to inspire you.
Now that you've learned how to develop a high-converting squeeze page, be sure to put these techniques into action and conduct your own testing with the fonts and colors you choose. Having said that, make certain that fundamental web design rules are followed and that the web page is visually appealing to the viewer.
If you notice that your eyes are not naturally following the text or that you squint while reading, you may need to make some changes to your web page. The rule of thumb is that dark text on a light background is a decent place to start without going into too much detail for the purposes of this essay.
However, the most essential thing to remember is that if you put into action the advice you have learned from this post and aggressively advertise your squeeze page, you will see a significant rise in the number of opt-ins you get to your list.