In order to gain as many visitors as you possibly can to your website, you will need to start using some search engine optimization tactics. Your goal will be to get your own website to the top of the search results. Ideally, you will want your website to show up on the very first page of the search results for the keyword that best represents what your website is all about.
You should make sure that your website is completely accessible as well as usable for anyone who wants to visit it. Ensure that there are no coding errors on your website and that your site has been optimized so that your best keywords are prominent.
One thing that you can do in order to make your website stand out from the others is to include plenty of engaging images and maybe even some videos on your pages. These days, the web is a very visual place. People generally expect to find something to look at when they visit your website. Also, video is becoming more and more of a must-have rather than an option when it comes to content creation.
Speaking of keywords, and content creation, the first chore of any search engine optimization campaign is to select the best keywords to target. Many people get this completely wrong. They simply try to find the most popular keywords or keyword phrases and then they try to target those in their search engine optimization efforts. Even though this might seem like the smartest thing to do, it can be very difficult to be successful when you go about it this way.
You will want to target keywords not searched for as often as some of the more popular ones. This will allow you to have far less competition and it comes to getting your site ranked on search engines. It is all about being niche specific.
Take a popular keyword and then try to find a long tail keyword phrase that is related to that particular subject. For example, if your blog or website is about coffee cups, you will not want to simply target the keyword coffee cups but instead, you might want to target black coffee cups with no handle. There will be far fewer people searching for that particular phrase but, it will also be far easier for you to rank high on the search engines for that particular phrase.
It is all a numbers game. You just have to come up with hundreds of different long tail keywords in order to make up for the fact that you simply will not be able to have much success if you are only targeting the most popular keywords out there.