It's a tough market out there and a lot of businesses find it challenging to get customers. This is the truth for all types of industries, so when it comes to bricks and mortar stores, you can't just assume that because you have an online presence, your business will thrive.
Major retailers like Macy's are struggling with this problem in 2018. With Amazon selling almost everything these days, their brick and mortar competitors are having trouble keeping up with the shift in consumer preferences.
Many entrepreneurs believe that they will get customers just because they have a website. You will not get customers just because you have a website. In order to get customers, you must work towards building a customer base and doing marketing. First, you have to think about who your target audience is and what they want from your website. Once you know this, then you can start targeting them with your marketing strategies.
You've probably heard this before: you can't expect to run a successful business without customers. And for many businesses, the Internet has been the best way to find new customers online. But even if you have a website that can handle customer inquiries, you still need to provide them with an experience that will make them want to come back and buy from your company.
Isn't it self-evident that this is the case? You hire someone to construct you a website (for which you spend hundreds, if not thousands, of pounds), and then you use the website to attract consumers. If everything were that straightforward! Small company owners who haven't received a single consumer via their website are demoralized and disgusted by the entire experience, and I know many of them. So, how can you persuade people to visit your website in the first place?
The first step is for people to locate your website, which is the first step. There are a plethora of websites already in existence, and if you are not attentive, it is possible for your website to get lost in cyberspace. Despite the fact that search engine optimization businesses will promise you the world in terms of getting the search engines to locate your website fast and simply, this is not always the case.
To ensure that your website is found by Google and all other search engines, you'll need to include not just KEY Terms on your website – the words that describe your company (in my instance, these would be things like small business, marketing, and start-ups), but also LINKS.
We've all seen hyperlinks in the past. They will be the words that are highlighted and in blue on your website, and when you click on them, they will transport you to a different page. They are internal links that go to other pages on your website. An example of an external link is a link that is located on another website and that, when clicked, redirects you to your own website.
According to the way search engines operate, the more links you have, the more popular your site is, and the more popular your site is, the more likely it is that you will be promoted to the top of search engine results. It is possible to get connections to your website by exchanging links with other websites, producing articles and tip sheets that include links to your website, posting on forums and blogs, and sending out a newsletter that includes links to your website, among other methods.
Not only will you be discovered on search engines if you build up your link profile, but you will also establish a positive reputation around the internet if you do so.
Okay, so you've attracted some visitors to your website. What are you going to do with them after they've arrived? So, for the time being, you are unlikely to know the names and contact information of individuals who are visiting your website unless they contact you directly. However, if you have something of value to offer them, such as a newsletter subscription, participation in a membership scheme, or the opportunity to pose a query to an expert, they are more likely to provide you with their contact information in exchange for access to that valuable resource. If they supply you with their contact information, this indicates that they are interested in whatever it is that you have to offer them.
It is now your responsibility to determine how interested they are. In order to keep in touch with that individual, you should start providing them complimentary reports, your newsletter, or other items of value to keep them interested. According to research, it takes an average of seven encounters with a single customer before they make a purchase, so you'll need to be patient and persistent in your efforts to create that connection.
The process of creating a website is much more complicated than just putting one up on the internet and hope it will do the work for you. It is necessary for you to do certain activities in order for it to be effective. However, if you're ready to put in the necessary time and effort into developing this aspect of your company, you'll discover that you wind up gaining clients via your website.