Ah, feature articles from newspapers and magazines—the original clickbait before the internet came along and made everything shorter, faster, and somehow, way more annoying.
Adding these articles to your website isn’t just about slapping up a wall of text; it’s about tapping into a goldmine of rich content that still has the power to engage, inform, and, dare I say, *educate* your audience.
Imagine your website as a classy café with a curated selection of the best stories that won’t send people scrambling for the back button.
But before you rush to copy-paste every Pulitzer Prize-winning piece into your blog, let’s talk about strategy. Feature articles, when used right, can give your website depth, credibility, and a sprinkle of old-school journalistic charm.
But if misused, they can leave your site looking like a digital junk drawer full of unrelated ramblings. So let’s dig into why, when, and how these gems can be seamlessly added to boost your site without turning it into a clunky, overcrowded mess.
Finding the information you need for your website can sometimes be a daunting task. You could spend hours online doing research, only to find that what you’re looking for is not out there. Or worse, you spend all of your time and money on something, only to find it doesn’t work as well as you hoped.
With so many articles written about successful niche websites and other business topics, there should be no reason for this to happen to you!
The article's topic is on how you can incorporate content from newspapers and magazines onto your website. A lot of times, people looking for an article on a particular topic might find that the information they are looking for hasn't been updated in years. By adding articles from mainstream publications to your site, you are giving your site visitors what they are looking for with up-to-date content.
Do you have a content strategy in place? If so, there's a good chance that your website is lacking in multimedia content. It's not hard to add this type of content to your website, but it can be time-consuming to find the right articles and videos.
A great way to solve this issue is to add feature articles from newspapers and magazines. These features will bring something new and different to your site while still staying within the realm of what you're trying to showcase.
A terrific story about your company has just been published in a newspaper or magazine. It's possible that they've also posted the piece on their website. Perhaps they have also included a link to your website on their website. However, if you use all articles published about you or your product as a resource for your web site, your firm will gain continuously from the exposure.
The Advantages of Including Articles on Your Website
Many websites are already including articles on their site because they provide visitors with new content to read, which can potentially increase the amount of time people spend on their site. Articles also allow webmasters to show that they are knowledgeable about a topic and have something valuable for readers. Furthermore, articles usually provide information that is more detailed than blog posts, making them perfect for those looking for in-depth knowledge about a particular subject.
You may have heard that Google ranks websites higher if they contain original content, particularly in the form of written articles. But there are other benefits too: readers will want to come back, and your website will be more visible in search engine results.
– Your website will rank better in search engine results when you include articles on your site.
You may be wondering why you need to include articles on your website. Articles are one of the most efficient ways to establish and maintain a high page rank and Google ranking. Articles also provide backlinks for your website and engagement with readers and visitors by providing valuable information and links to other sites.
First and foremost, the piece is valuable in terms of substance. There are those who visit your website who may never have seen the original publication. These readers will appreciate the articles and photographs that have been properly written.
Additionally, the material has value for your search engine optimization (SEO); but, since it is “duplicate content,” the SEO value isn't as high as it would be for the original content you create.
Second, your organization and product gain credibility as a result of the article. Websites lack a human touch (and often suspect.) Articles in newspapers and magazines demonstrate to your audience that you are a genuine and deserving of attention.
Third, including articles on your website helps to keep your site up to date with new content. People like seeing fresh content published to your website on a regular basis, and search engines are no exception. (You may get frequent suggestions on search engine optimization by joining the Web Marketing discussion topic.)
Tips and Tricks for Adding Content to Your Website
Plan and develop a part of your website dedicated to media that will be accessible from your home page.
Before posting an article or photograph from another person's website, make sure you have their permission first. When they are making plans for the interview or picture shoot, it is an excellent moment to inquire. After the article or photograph has been published, the material is in the possession of the administration and may not be easily obtained.
Tell the reporter or email to him or her that you would be pleased to offer them credit and a link to their website in your article. Your connection to their website is beneficial to their search engine optimization.
You'll need a copy of the article and/or photographs that are compatible with your site technology after you've obtained permission. Otherwise, you'll have to write the whole piece! Many online magazines have a format that is difficult – if not impossible – to copy and paste into another document.
If you are unable to get the article, obtaining permission to copy and paste it will not be of assistance. PDF files look to have copy and paste functionality, however the copy often misses letters here and there, and the format will create additional problems.
Receiving the content as a Word document and the photos as.jpg files will provide you with the greatest number of possibilities for incorporating them into your web site. The trouble is that staff members at magazines and newspapers aren't always web-savvy enough to recognize this fact.
They will often provide you with a PDF file. However, if you make your request before the essay and photographs are submitted for publication, the author and photographer may be able to provide you copies in Word and.jpg format at no additional charge. I have, however, had to stoop to penning an essay and taking screenshots of photographs to make a living. Instructions for taking a screenshot.
Make certain that your digital version of the story and images is posted on your website after the initial magazine has had enough exposure in order to maintain good connections with the publisher. And, once again, give them credit and a link to their website.
However, you may discover that the magazine restricts access to all of their content by requiring you to sign up for a password-protected membership. If this is the case, you will be unable to link to the articles. If the journal does not accept advertising and relies only on subscriptions, you may extend them the courtesy of stating this at the conclusion of the article.
If, on the other hand, it is a newspaper that accepts advertising, they may have regulations that are highly restricted, such as requiring you to pay a fee in order to use the item on your website.
In the end, adding feature articles to your website is like adding a dash of sophistication to a party—just enough to class things up without making it stuffy. These long-form pieces give your site some much-needed substance in a world where everyone’s scrolling past 30-second videos and 140-character quips. Done right, it’s like offering a hearty meal in a fast-food world.
So, go ahead, elevate your content game with thoughtful, well-crafted articles that actually make people want to stick around. Just make sure you’re selective. The last thing you want is your website becoming the digital equivalent of that one magazine stack that’s been gathering dust since 1998.
Suggested Resources:
How to Curate and Add Feature Articles to Your Website
http://www.thebalancesmb.com/content-curation
Best Practices for Using Magazine Content Online
http://www.searchenginejournal.com/content-syndication
Repurposing Newspaper Articles for Digital Platforms
http://www.contentmarketinginstitute.com/repurposing-print-content
