It is important that you are consistent with your overall identity when it comes to social media. You should carefully think about who you really want to be long before actually set up any accounts on Facebook or twitter, or to start actually marketing your Internet business with any of the social media channels that are out there.
Once you have decided if you are going to be your self or you are going to become a whole different personality in order to reflect what it is you are trying to promote, the next step is to actually create your social media accounts. After that, it is a good idea to get some followers and to also follow other people. It will be important for you to have the ability to interact with other people on a consistent basis.
You will want to pick one strategy and then just stick with it. That is why it is important to carefully set out a plan of action before you actually take any action. That way, when you go to set up each of your social profiles, will have a centralized theme and a consistency that will look more authentic.
One of the first social media accounts that you should probably create use your Twitter account. Once you have signed up for an account, you should go ahead and upload a picture of yourself or some other type of avatar thumbnail image so that your account looks real. Then you should go ahead and fill out the rest of your profile information and finally, go ahead and create your first tweet.
If you don't already have a Facebook account, go ahead and create one now. Once you do that, you will want to create a Facebook fan page. Facebook fan pages are great for marketing purposes. On your fan page, you need to describe what it is that you do and also include a link back to your website. You also want to try to get some fans for your fan page. One of the ways to do this is to offer them some type of an incentive such as a discount off one of your offers in return for being your fan.
After you have your social media accounts all set up, it would be a good idea to track the results of your social media campaigns. Conduct a search on Google or twitter for tracking social media campaigns and you should be able to find a number of automated tools that you can use for this purpose.
The other social media website that is quite important is LinkedIn. You will definitely want to sign up for an account there. Inside your profile will normally add where you went to college, your past and present job experience, any businesses that you have owned in any professional or personal information that is pertinent to you. LinkedIn can be a great way to network with other like-minded individuals.
Once all of your social media accounts have been created, you then need to actually interact with them. Yes, you might need to be a social butterfly. Spend some time joining groups, asking and answering questions, and generally hanging out where there are other people around so that you can have the opportunity to present the offer that you are trying to market.